2. Offer readers a story.
When I attend college admissions conferences, I almost always attend sessions on application essays, where college admissions officers talk about what they look for. Inevitably it is revealed that they love reading applicants' personal stories and anecdotes. Frankly, the stories can be about anything ranging from a conversation with a grandparent, to the best or worst day of your life, to a special talent or involvement or something that changed how you think. Stories help illustrate points that you may be trying to make to your readers and help show more about who you are as a person.
1. Write as if you are talking to the reader.
I think that the best advice I have ever received about writing came as a result of attending a writing conference. A publishing executive said at the beginning of her talk, "To write easily and well, simply be yourself. Be natural; write as if you are talking to your reader on paper." As soon as I returned home from the conference, I started doing what she said and never looked back. You can do the same with your college application essays. Remember, the purpose of answering the application questions is to help the college admissions officers get to know you. What better way of doing that is there than to write as if you are talking to them?
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